Conclusion- Marketing research Essay Example | Topics and Well Written Essays - 250 words

Conclusion- Marketing research - Essay Example The company’s experience has gained it a competitive advantage, for instance Google is available in 88 languages unlike its competitors. The user-interface is easy-to –use and simple for the users thus preferable over others. Google’s advanced search engines are fast and accurate because they are in order of relevancy to the search topic (â€Å"Google inc., swot,† 2008). It will take the competitors a while to build advanced search engines that can challenge Google search. The company has a chance to better as there more opportunities; the number of people willing to spend on online presence and the internet is rapidly increasing. The company can develop a mass-market portal to compete with MSN/Yahoo, it also has a browser: Google chrome (â€Å"Google inc., swot,† 2008) .All of these increases business opportunities. The company should solve its internal weaknesses such as political issues, address the threats such as competitors companies, look for solutions to content piracy issues and move on. So far so good but the company has potential to bridge the gap between the current position and the desired

Case study 4 Assignment Example | Topics and Well Written Essays - 250 words

Case study 4 - Assignment Example cool, fun and objects that can be used for reading different materials, Apple was able to appeal to a segment of consumers who were ready to spend lots of money for such features. The three most important factors of success in Apple are investment on innovation, strategic market segmentation and emphasis on customer satisfaction. First, Apple spends 2.5 billion on developers to create a range of applications for is products. Second, Apple focuses on one section of the market by fulfilling their needs and requirements, and in turn they do not hesitate to spend on the products. Last, Apple practices excellent customer service, in addition to a variety of quality products and services, which satisfies needs of customers and earns their loyalty. Steve Jobs played a crucial role in steering the company to heights of success, and the company can respond by upholding his strategies. I think the company will still be successful because the growth and prosperity lies not only on leadership, but also on strategic ventures, which Steve Jobs left behind. Therefore, I would be willing to invest in Apple because the company still maintains her strategic decisions and market ventures. Microsoft was not able to achieve success like Apple because of failure to design attractive products, focus on the general market instead of creating differentiation with a profitable segment, lack of strategic leadership and decision making, poor innovation and customer satisfaction and finally, lack of product

Why Divorce Is A Good Thing

Why Divorce Is A Good Thing We owe all the wonderful aspects of modern marriage to one thing: divorce. You will hear just the opposite, of course. Religious fundamentalists and politicians will tell you that divorce is crumbling our society, ruining childrens lives, and weakening the moral character of the nation. Dont listen to them. They know perfectly well why divorce is a good thing, they just dont want you to ever find out. Divorce means choice. Divorce means that two people do not have to remain bound to each other until the grave, as society dictated until the 20th century. Divorce means that human beings can determine the path their life will take. And at its very root, divorce provides for that most crucial, most valuable of human experiences: happiness. Divorce is also the great equalizer, and the hallmark of a truly advanced society in terms of womens rights. No woman can ever claim to feel like property or subjugated by men where are there are equitable divorce laws in place. When we look back at ancient civilizations, the ones that stand out are the ones like ancient Egypt which provided equitable treatment for women and the accessibility of divorce as a way to end a legal marriage. Even in the modern world, the best countries for women are those that allow them to divorce freely and without social stigma. But the freedom to live your life how you please, without affecting how others live theirs, is something that a great number of people dont want you to have. Religions in particular seem devoted to making sure that you donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t live how you please, that your every action is analyzed and criticized and ultimately judged. Whether its a stern and moralistic God or a harsh and judgmental society you claim as your higher power, be aware that both of them have one central belief at their core: personal happiness is bad, and personal choice is worse. The Catholic Church, for example, maintains that if you marry someone while your first spouse is still alive, you are committing adultery and will go to Hell. You are not allowed to put aside one spouse and find another, no matter what the reason. They dont like the idea of your having sex with more than one person in your life, even if you want to marry each person that you have it with. Or do they? If your spouse dies they have put no such hex on you. Widows and widowers are given the full blessing of the church to marry again. The limit seems to be three marriages, although Im not sure how stringently this rule is applied. It may be that the widowed are allowed marrying as often as they wish. But even if the church absolutely forbids a widowed person from re-marrying more than twice, it still means that the church would rather sanction youà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢re having sexual relations with three people in your life, rather than let you be married to two if the first one is merely divorced from you. Its adultery and fornication if you divorce one spouse and remarry even once, but legitimate carnal relations if you marry three times because the other two died. This cant possibly indicate a desire to limit the number of sexual partners you have, or to stamp out the sin of sex. I couldnt understand this breach in logic. As much as I disagree with the premise, if youre going to claim that all sex outside the bonds of your first marriage is sinful, then surely you have to call the widowed fornicators too, as much as the divorced are. But the church doesnt. And for years, neither did the public at large. Widowed people were pitied but respected. Divorced people caused scandal, were looked down upon by respectable people, were shunned and considered morally bankrupt. Now I know why. Its a question of choice, of volition, a unique human quality. The church, and society, simply wouldnt allow you to exercise your volition beyond that first choice of partner you made a choice, by the way, that was often made for you by your parents and had nothing to do with what you wanted. Nothing would justify wanting to make another choice later in life. Only God could do that, it seems. If God took your partner away from you, you had no choice in that, and therefore, you were allowed to choose again. If God decided to take that spouse from you too, that wasnt your choice either. As long as you yourself werent thinking and choosing and making your own decisions about your life, the church would be lenient on you. The minute you decided to affect change in your own life, to undo something you regretted doing or something that no longer served a purpose in your life, you were branded a sinner. So for centuries, miserably married people could only find freedom in the grave. Many people killed their mates to be free of them. It was not uncommon for aristocrats, attempting to climb the social ladder, to arrange for their no-longer-advantageous spouses to fall down stairs or eat poisoned meat so that they, the aristocrats, could marry someone higher up in the echelon of the nobility. For those without the stomach for murder, there was no option. There may have been unofficial separations as there are today, but the medieval mind was so accustomed to accepting discomfort and sacrifice that most unhappily married people stayed together because they felt it was their lot in life to suffer. Its a sentiment that carried through to our grandparents, and even our parents to some extent, many of whom lived out lives of unhappiness and dissatisfaction, bound for life to someone that contributed to the misery of their life, all under the guise of respecting the sanctity of wedlock. It was only when people started believing that their happiness was more important than a vow to God, that they had choice in life and were free to make choices responsibly, that marriage was a voluntary, mutually agreed upon partnership of respect and love that could dissolve if that love and respect disappearedit was only then that people started seeing marriage as an expression of joy and started enjoying the marriages they had. There is nothing sacred about a loveless marriage. Whats sacred is having the freedom to enjoy the best kind of marriage possible, the kind freely entered into by two people who understand that it could end if they neglect or abuse their partner, or that it could last a lifetime if they both want it to. Whats sacred is knowing that a satisfying, happy marriage is always possible, no matter who you find yourself with at the moment or how many times youve tried to make it work and failed. Whats sacred is saying to yourself, and your children, that happiness in love is a crucial component of a healthy life, that sacrificing that happiness for some fuzzy morality is an insult to the human mind. People who divorce and remarry respect the institution of marriage, and respect themselves. As difficult as divorce may be, as painful and unpleasant as it may be, it is necessary to preserve the essential beauty of marriage. People are much more likely to respect and honor each other, to stay in love, when they know that if they dont earn their partners love and admiration, constantly, their marriage could end. People who are bound, inextricably, to each other for life have no incentive to be good to each other. Children and Divorce But what about the children? Its a cry we hear constantly, in protest against everything from adult sites on the internet to garbage dumps to government cutbacks. Future generations, it seems, are far, far more important than this one. But I digress. I will discuss the issue of children and their relationship to marriage in a later page. Yes, children are often hurt by divorce. Yes, it can be painful for a child to see his parents split up. But I believe it is far more damaging for an adult to have grown up in a household where love has disappeared from his parents marriage, and therefore the only experience he has with it is that its a doomed institution, a miserable partnership, something he never expects will give him joy. One of the biggest mistakes parents make in child rearing is in putting their marriage last. It is imperative that you put your marriage first, not only for yourselves, but also for your children. Show your children what a marriage is, what they can expect and look forward to when they grow up. Show them a couple who are deeply in love and committed to each other, show them a man and woman enjoying being in love, respecting each other, living with each other, loving each other. If they see this, they will want and expect this for themselves. They will know what a good relationship is, and wont get drawn into bad ones. So what happens if you arent that blissful couple? What happens if you dont love each other, if your marriage isnt good? Then is that something you want your children to emulate? Even if your partner is the best parent in the world, it will do your child a great disservice if the two of you fight and hurt each other and then turn around and behave sweetly to your child. It will make your child feel uncomfortable, like they are somehow usurping love from one of their parents. Children plainly understand that their parents are supposed to be in love. Its what assures them that when they grow up theyll be in love as well. If you dont have a loving model to show your children, you are doing them no favors by staying married. Divorce. Separate yourselves from each other, and continue to be good, if separate, parents. Marry again, choosing carefully, so that your children can see that it s alright to want happiness for yourself and to go after it. Show them its alright to leave one marriag e if its bad and start another one thats better. Give them some idea of what to expect for their own happiness in the future. Divorce isnt easy. And naturally a happy marriage is preferable to divorce any day. I dont blame anyone for being afraid of divorce or for not wanting their marriage to end. But if we really want to understand what makes free, unfettered, romantic marriage possible, we have to embrace that which makes it possible, and give it the quiet respect it deserves.

Platos Criticism of Democracy Essay -- Plato

Plato's Criticism of Democracy Do not be angry with me for speaking the truth; no man will survive who genuinely opposes you or any other crowd and prevents the occurrence of many unjust and illegal happenings in the city. A man who really fights for justice must lead a private, not a public, life if he is to survive for even a short time. (Apology 31e-32a) These are the words of Socrates, who spoke before the Athenian jury in the trial that would, ultimately, condemn him to his death. Through works such as the Apology and The Republic, we can see Plato’s distaste of the concept of democracy. Why does he consider democracy to be so flawed? Let us look through his own eyes and see what his individual criticisms are, and determine if the very concept of democracy is as flawed as he believes it to be. One of the contemporary definitions of democracy today is as follows: â€Å"Government by the people, exercised either directly or through elected representatives; Rule by the majority† (â€Å"Democracy† Def.1,4). Democracy, as a form of government, was a radical idea when it manifested; many governments in the early history of the world were totalitarian or tyrannical in nature, due to overarching beliefs that the strong ruled over the weak. Although the Greeks coined the word â€Å"democracy† – the words demos â€Å"people† and kratos â€Å"rule† conjoined together to mean, literally, â€Å"rule by the people† – there is speculation about weather or not certain other peoples, such as the Sumerians and the Indians, managed to engage in democratic methods of governance first. However, the history of democracy is not what is being discussed here; we are focusing on Plato’s criticism of democracy, particularly with regards to the Athenian model and his... ...n life. However, Plato’s criticisms should be kept in mind when determining the merit of a democratic government. Oh, would it not be great to have a democracy of philosophers, who would pursue truth and wisdom! Alas, we are only human, and susceptible to many evils and lies. The trick is to prevent such ignorant people from becoming the majority. At times, it seems nigh impossible to do so; curse our stupidity! WORKS CITED â€Å"Democracy.† Def.1,4. The American Heritage Dictionary. 2nd college ed. 1991. Plato. â€Å"The Apology.† Five Dialogues: Euthyphro, Apology, Cito, Meno, Phaedo. 2nd ed. Trans. Grube, G.M.A. Indianapolis: Hackett Publishing Company, Inc, 2002. 36. Gorgias. Trans. Helmbold, W.C. Indianapolis: Bobbs-Merrill Company, Inc, 1952. 18-19, 32-48. â€Å"Book V.† The Republic of Plato. Trans. Bloom, Allan. New York: Basic Books Inc, 1968. 153-154.

Mono Lake :: Biology Science Papers

Mono Lake 1. Mono Lake Mono Lake is a unique body of water lying in the Eastern Sierra Nevadas. For decades its water sources were tapped by the Los Angeles Department of Water and Power (DWP) to use for farming because the lake's high elevation would allow them to easily transport the water to the city and because the water was so saline, people believed it was worthless. The normal traits by which people judge lakes were lacking in Mono: fish could not survive in the salty water, the water was harsh to swim in because of the chemicals and salinity, the scenery was unlike other lakes because there were no trees. Mono Lake appeared to be an isolated lake in the middle of the desert, which DWP could use as they wished. What they hadn't known at the time was the rich history of the lake and the important place it held in the biological world. The geological history of the Western United States has shaped Mono and given it the properties it has, while those properties have given it a specific role in the migration of birds. Plate Tectonics The geological processes that formed and continue to influence Mono Lake began approximately 215 million years ago when the Farallon sea floor plate began subducting, or pushing, under the North American plate. The North American plate was pushed over the sea floor plate by the force of the African and South American plates rifting apart. The friction from the North American plate rubbing against the Farallon plate melted some of the continental rocks, which then erupted in a long volcano chain, the Sierran Arc, stretching from Alaska to Mexico inland from the coast. Over time, the unerupted magma chambers from the Sierran Arc cooled into the granitic batholith that is the Sierra Nevadas (Tierney, 26-27). 2. Diagram of Subduction Zone About 20 million years ago the last part of the Farallon sea floor plate subducted under the North American plate. This put the North American plate and the Pacific plate into contact, but unlike the Farallon sea floor plate, the Pacific plate sheared against the side of the North American plate. Because there was no plate subducting, the North American plate was in direct contact with the mantle (Tierney, 29). Heat from the mantle made the continental crust more ductile, which allowed the crust to extend and thin.

Image of Filipino Women Essay

Like in Estrella Alfon’s Magnificence; she illustrated that Filipino women are tough when it is for her children; while Lumnay was very weak and couldn’t accept her husband’s marriage to another woman. . Filipino women could stand and hold firm on her virtues and ideals. No matter what the consequences are, they stand for what is right. Sometimes they are mocked and insulted because of their ideals. But these women, like Miss Noel stood determined to continue what she has started and what she was fighting for. Esperanza is also a woman of virtue. She despises sleeping with a man to whom you’re not married. Some Filipino women are very innocent when it comes to hardships, emotions or other things surrounding them. Majority of these women were born or they belonged to middle class family. They haven’t experienced difficulties while growing up. While some women are oblivious to difficulties and hardships, some are introduced to it a very young age. They sacrificed their happiness for the sake of their family and loved ones. They think of everything as they’re responsibility and it affects their way of thinking, their social life and even their marital life. Filipino women are generous and very caring. They support their family through thick and thin. They will never let their family down especially when it comes to children. They are also very sweet and understanding, Filipinas are also very jealous, they are very possessive not only on the material things but also with their loved ones, especially the mothers. There are also this conservative God-fearing Filipinas. They have principles and won’t go against it. There are many more character traits a Filipina could have, but whatever the point is, Filipinas are raised differently and you could see it by the way they talk or move. Filipino women may look independent and wise but still, they need to feel deserve to be respected and cared for. They need to be loved and feel loved.

How Have Your Eating Habits Changed Since You Joined College?

Virginia Mwangi Name of institution Subject name September 24, 2011 Eating habits In a nutshell, I can describe the change in my eating habits since I joined college as transference from one distinct end of a continuum to the other. This is because they changed from healthy to unhealthy, regular to irregular and from eating in plentitude to small meals. The paucity of my pocket was partially responsible for the shift from plenty to minimal. With the little allowances my mom gave me for upkeep, no one was more adroit at achieving the intricate balance between my need to be stylish and food. Consequently, my meals were reduced to what may be considered by many as mere snacks. In essence therefore, the pounds I lost from eating less were compensated for adequately by my cheap but trendy dressing. On the other hand, it never really occurred to me that my college eating habits were a far cry from being healthy. The fact that mine were not exactly exceptional from those of the rest of the students contributed significantly to this. In addition, although we as students had a wealth of information on appropriate diets, we simply did not have a variety of nutrient packed food in our environment to choose from. Moreover, the readily available sumptuous fries retailed at student sensitive prices provided us with the impetus to eat unhealthy. The irregularity of my meals was not of my own making but was due to my hectic course schedule. Prior to joining college, I adhered to my meal times to the clock. However, this proved a daunting task in college since the time schedules did not strictly observe meal times. In particular, my tutorial schedule had the tenacity of coinciding with regular eating times. In conclusion, reflecting back on how my eating habits changed since I joined college makes my heart pause. In particular, the irregularity and paucity that came to characterize my meals was simply incredulous. The concept of eating healthy also seems to have been conspicuously absent as far as my eating habits in college were concerned.